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Scratch-Off Cards |
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Company: Branch Banking & Trust Programs:
Employee Incentive/Recognition Objectives:
The "BB&T Birthday Bash Deposit Campaign," a two-month contest
using merchandise and travel premiums, was designed to motivate 7,000 Branch
Banking & Trust employees to achieve record sales in celebration of the
company's milestone anniversary. The goal was to raise $250 million in all
deposit accounts, a target that did not include IRA's and CDs. The key to the
campaign's success was creating enthusiasm among the 7,000 employees located in
440 branch offices in North Carolina, South Carolina, and Virginia. Distribution
of scratch-off cards marked the beginning of the campaign. Each participant had
a one-in-two chance of winning an instant prize. Employees received a new
scratch-off card each week of the campaign when branch goals were met.
Higher-end prizes included Sony electronic products, while lower cost prizes
included such things as phone cards. Since there was a predetermined number of
winners, product could be warehoused and shipped immediately to the winners.
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Accent On
Performance is a division of Accent Travel American Express. |