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Company: Diebold,
Inc.
Programs:
Travel
Program Types: Merchandise and travel offerings
Objectives:
With departments and divisions running independent promotional programs, no
one at Diebold, Inc., knew the full scope of the activities, the target
audiences, or the results. Winners spent cash incentives on everyday
necessities, so there was little memory retention or trophy value to benefit
Diebold.
What could be the optimum method for meeting performance-improvement goals?
Diebold hired USMotivation to research the issue and develop a plan.
USMotivation's answer was D-ICE (Diebold Incentive Central Exchange), a
comprehensive incentive management system designed to motivate every company
employee. With D-ICE, the company could simultaneously run a multitude of
programs targeting any employee level. The programs ranged from safety,
suggestions, and attendance to outstanding account collection and sales.
The centrally administered, Intranet-enabled system was based on a redeemable
point reward system. An online catalog provided qualifiers with more than 3,000
reward options, including Diebold logo products, travel, computers, golf clubs,
and jewelry.
Supplier: USMotivation (Atlanta, GA)
Results: Programs could now be developed quickly and inexpensively. Any
manager could announce a program, detail the requirements and rewards, use
promotional materials, and award points for success. Award redemption was
accomplished through an online Intranet site. D-ICE encouraged employees to bank
their points to achieve larger rewards. The points do not expire. The system
proved especially effective for short-term incentive programs with average award
levels of $15, because they could not otherwise be implemented effectively.
The system produced the following results: A $4 million increase in net income
for the second quarter, $16 million in revenue, a product gross margin increase
of 42.9%, and growth of 51% in revenue from software and professional services.
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